In the heart of Brickell, one of Downtown Miami’s most popular neighborhoods you will find the Novotel Miami Brickell. Early 2021 this hotel was completely renovated and the rooftop deck with swimming pool, lounge and pool bar got a stunning new look. Printable was asked to print and apply a pu-coating to the fabric for the covering of the rooftop bar.

We were approached by our partner ShadeFLA because of the challenges involved in this project. First of all, the color retention of the printed ceiling was an important issue. Given the sunny climate in South Florida, the risk of colors fading quickly is very high. Thanks to our unique coating process we were able to offer an unlimited 10-year warranty.

Another challenge was the chosen design. During the complete renovation of the hotel, a uniform color scheme was chosen that is repeated in all elements. The design of the roofing therefore had to 100% match the colors of the walls, furniture, etc. This was no problem for us, and the first print samples were instantly approved.

ShadeFLA is a specialist in shade structure design and luxury outdoor living. From their Miami office, they offer design and installation services throughout the United States, the Caribbean, and Central America.

Manhattan-based design studio BHDM is the creator of the new style for the Novotel Miami Brickell hotel The design is inspired by the natural elements of the Miami coast.

Project Description
Project Novotel Miami Rooftop Bar
Location USA-33129 Miami
Substrate Serge Ferrari Flexlight Perform 502S2
Quantity 75 m2
Year 2021
Contractor ShadeFLA