In the heart of Brickell, one of Downtown Miami’s most popular neighborhoods, you will find the Novotel Miami Brickell. In early 2021 this hotel was completely renovated, and the rooftop deck with swimming pool, lounge, and pool bar got a stunning new look. Printable Technical Textiles was asked to print the fabric for the sunshade roofing of the rooftop bar with its renowned SolidskinTec printing process.

We were approached by our partner ShadeFLA because of the challenges involved in this project. First of all, the color retention of the printed sunshade roofing was an important issue. Given the sunny climate in South Florida, the risk of quick fading of colors is very high. Because of the enhanced resistance to UV radiation through our SolidskinTec printing process, we were able to offer an unlimited 10-year warranty.

Another challenge was the chosen design. During the complete renovation of the hotel, a uniform color scheme was chosen that is repeated in all elements. Therefore, the sunshade roofing design had to 100% blend in with the colors of the walls, furniture, etc. This was no problem for us, and the first print samples were instantly approved.

ShadeFLA is a specialist in shade structure design and luxury outdoor living. From their Miami office, they offer design and installation services throughout the United States, the Caribbean, and Central America.

Manhattan-based design studio BHDM is the creator of the new style for the Novotel Miami Brickell hotel. The design is inspired by the natural elements of the Miami coast.


Project Description
Project Novotel Miami Rooftop Bar
Location USA-33129 Miami
Substrate Serge Ferrari Flexlight Perform 502S2
Quantity 75 m2
Year 2021
Contractor ShadeFLA

Sunshade roofing
Sunshade roof
Sunshade roofing