With over 3700 branches in 31 countries, Deichmann is Europe’s largest shoe retailer. The company is family owned and founded in 1913 in Essen, Germany. Not only the HQ is still located in Essen, you can also find their Flagship Store in the city centre.

In 2020 the store was upgraded with a beautiful new fabric facade by our valued partner Koch Membranen. This new facade needed to blend in with the corporate identity of Deichmann.

In 2018, Koch Membranen was challenged by the Deichmann Group to create a new fabric facade, consisting of as many as five different shades of green from the shoe chain’s corporate identity.

It was a logical wish from the architect, but a difficult task for the installer. After all, the specified technical textile from Serge Ferrari (Frontside View 381 mesh) was not standard available in these shades of green, and the required quantity of each color did not come close to the moq for custom production.

Project Description
Project Deichmann Flagship Store
Location DE-45127 Essen
Substrate Serge Ferrari Frontside View 381
Quantity 1600m2 double sided print
Year 2020
Contractor Koch Membranen

The fact that we are able to print any solid color (both single and double sided) without moq and that our unique process enables us to give a 10 year warranty on color retention, was the beginning of an intensive collaboration between Koch Membranes, Serge Ferrari and Printable.

Serge Ferrari supplied a specially prepared version of the Frontside View 381 mesh on which we can print double sided perfectly. We performed several color tests, and after the architect’s approval of the colors, we produced the five different shades of green in exactly the desired square meters per color; printed on both sides and coated on both sides with our protective PU coating. Koch Membranes fabricated and installed the fabric.

The result is impressive. The store is an unmistakable eye-catcher for the Deichmann group. It is completely in line with the corporate identity and was produced cost-effectively because we were able to print the desired colors in exactly the required quantities.

Deichmann Flagship Store

More info about renovation possibilities with printed fabrics? Contact us!

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