Brasserie Goudale (Arques, France) distributes their beer brands with TSA Transports in Calais. Over the past years both brewer and transporter agreed that they would change their side-curtains to the high quality standard of Solidskin improving their marketing appearance and durability on the road.
For Brasserie Goudale looking from a marketing perspective. The print quality of a Solidskin combined with the varnishing effect of the coating delivers deep and rich images that fit the atmosphere of the brand. For the marketing team the importance of these ‘driving billboards’ is high and the proven fact that the curtains stay beautiful after years on the road under tough conditions are a key in choosing the Solidskin quality.
For the TSA Transports management the long lasting appearance is important. Both the long lasting lifetime but also the substantial reduction of the cleaning frequency though its unique coating where also of major importance.
The trailers with curtain sets where delivered by Bretagnes Industrie (BHD Group) who advised them in the selection of the Solidskin quality. All-ready over 200 sets of Brasserie Goudale Solidskin side curtains are driving through Europe. In the time to come, all trailers that are still equipped with other curtainsiders will be replaced by Solidskin.