The unique façade artwork ‘The Conversation’ has ascended in the modern neighbourhood of Assembly Row in Somerville, near Boston, USA. Printable Industrial Canvas supplied the printed canvas of no less than 2,000 m2 as a permanent façade cladding. Commissioned by Design Communications Ltd, Printable Industrial Canvas printed and finished Serge Ferrari’s Frontside View 381 mesh fabric. The permanent façade cladding was installed using the FACID profile system.
Why are Printable Industrial Canvas façade cladding unique?
- 10 years instead of a maximum 5-year guarantee on colour retention
- 10 years instead of a maximum 5-year guarantee on dirt repellence
- 10 years instead of a maximum 5-year guarantee on adhesion of ink and varnish
- 10 years instead of maximum 5-year guarantee on craquelure
Assembly Row – HQ Puma North America
The endless creative possibilities of this printed, sustainable façade cladding are expressed symbiotically in ‘The Conversation’. What is phenomenal about this textile façade – and at the same time public art project – is that three silhouette-shaped LED screens in the façade display art by local artists. Puma North Americas HQ is the proud occupant of the property.
This contract was awarded to Printable Industrial Canvas by Design Communications Ltd following a previous successful collaboration for the Project ‘Partners Healthcare Parking Garage‘, also in Assembly Row. Everyone is delighted with how the printed substrate for that façade has retained its colour and appearance under extreme weather conditions.
Project Assembly Row – HQ Puma North America
Location USA-02145 Somerville MA
Substrate Serge Ferrari Frontside View 381
Quantity 2000 m2
Contractor Design Communications Ltd
Architects are applying this textile façade architecture with durable prints in non-residential buildings because it is a vast improvement on the standard in the market. It makes the seemingly impossible possible. Printed sustainable and permanent textile façade cladding, not with a max. 5-year guarantee, but with a 10-year guarantee.
Architects emphasise their own personal signature and unique design, find a connection with the surroundings, or create surprising effects. This offers endless possibilities to make an impact and generate stopping power. Creating convincing façades. Without any worries, thanks to Printable Industrial Canvas’ unique sustainability guarantee. In addition to the low costs and quick implementation.