With over 3700 branches in 31 countries, Deichmann is Europe’s largest shoe retailer. The company is family-owned and founded in 1913 in Essen, Germany. The HQ is in Essen, but you can also find their Flagship Store in the city center. In 2020 the store was upgraded with a beautiful new fabric facade by our valued partner Koch Membranen. This new facade needed to blend in with the corporate identity of Deichmann.
In 2018, Koch Membranen was challenged by the Deichmann Group to create a new fabric facade consisting of as many as five shades of green from the shoe chain’s corporate identity.
It was a logical wish from the architect but a difficult task for the installer. After all, the specified technical textile from Serge Ferrari (Frontside View 381 mesh) was not standardly available in these shades of green. The required quantity of each color did not come close to the required minimum for custom production.
Project Deichmann Flagship Store
Location DE-45127 Essen
Substrate Serge Ferrari Frontside View 381
Quantity 1600m2 double sided print
Contractor Koch Membranen
Our SolidskinTec printing process allows us to print any solid color (single and double-sided) without a minimum volume. That, plus the fact that it enables us to give a 10-year warranty on color retention was the beginning of an intensive collaboration between Koch Membranen, Serge Ferrari, and Printable Technical Textiles.
Serge Ferrari supplied a specially prepared version of the Frontside View 381 mesh on which we can print double-sided perfectly. We performed several color tests, and after the architect approved the colors, we produced the five different shades of green in precisely the desired square meters per color. Koch Membranes fabricated and installed the fabric.
The result is impressive. The store is an unmistakable eye-catcher for the Deichmann group. It is entirely in line with the corporate identity and was produced against minimum costs because we could print the desired colors in the required quantities.
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